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10 Steps To Improving Your Email Deliverability Rates [Infographic]
Email deliverability is the achilles heel of email programs. Having a bad rep with the major ISPs means your emails never touch your subscribers’ inbox. They can’t open or click-through on an email...
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The 4 Pillars Of Successful Email Marketing Campaigns
The gift and the curse when it comes to email is that there are so many variable to test and consider. Not all metrics are created equal though, and depending on the goal of your email marketing...
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Why Is Customer Lifetime Value So Important?
It’s a known fact that it costs more money to acquire a new customer than it is to serve an existing one. In fact, customer acquisition tactics cost 6 to 7 times more than customer retention tactics...
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6 Ways To Use An Email Broadcast To Increase Engagement
Email is the ultimate relationship-building tool. If used correctly, marketers can effectively increase customer retention rates and lifetime value for pennies on the dollar. The key to creating such...
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Would You Do It For The Love?
I’m writing this as I listen to “For The Love” by Fabolous on repeat. I can’t help but to see the connection between the message of this song and doing business, or more importantly, life. Do what...
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How To Tag And Track Links From Email Marketing Campaigns
An investment in knowledge pays the best interest. – Ben Franklin Smart marketers and business owners know their numbers. They make a conscious effort to be in tune with every facet of their business....
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What Chess Taught Me About Life And Business
Me & Chess I absolutely love playing chess. It’s my first love. The only hobby I enjoy more at this point in my life is reading. My dad taught me how to play chess when I was around 2 years old....
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Why I Switched From AWeber To GetResponse
DISCLAIMER: This is NOT a diss post. The views and opinions in the post are my own, and are NOT meant as slander towards AWeber. Now back to regularly scheduled programming….. Email marketing is a...
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4 Low Cost Ways To Get Exposure for Your Business
Many business owners and brand managers have big brand aspirations with small business budgets. So the name of the game from an entrepreneurial stand point is ROI, bang for your buck, added value, or...
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What Do Open Rates and Clickthroughs Really Mean?
Email marketing is one of those “beauty ugly” kind of things. You know, a gift and a curse at the same time. The ROI of email is amazing, so on one hand a good email program can change your entire...
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Branding vs. Marketing: What’s the Difference?
Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and...
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The Number One Reason Why Your Business Isn’t Growing
The short version: You’re not focusing on PGAs. The extended version: There are three types of businesses in any given industry; the rockstars, the average joes, and the benchwarmers. Look around in...
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21 Experiential Marketing Ideas For Brands
Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing...
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The Secret to Getting People to Attend Your Events and Participate
Experiential Marketing, including events, does three very important things for a brand… 1. Increase & Create Brand Awareness 2. Increase Customer Product Knowledge 3. Increase Sales Special Events...
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Building Social Capital
Social Capital is the currency of the internet. The more you have, the easier it is to get things done and get people behind what you’re doing. Once you spend a day shooting the breeze online, you’ll...
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The Art of Creating Consumer Touchpoints That Increase Brand Loyalty
Brand loyalty is one of the most valuable assets a brand can posses. When consumers know, like, and trust you they buy. When you provide a product or service that makes their life better and deliver...
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The Ultimate Goal of Lead Generation
Lead Generation is a critical function of marketing and is the lifeblood of any business model. I’m not going to be talking about “how” to generate leads so much as “why” it’s important and needs to...
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The 4 Stages of Brand Development
Brand Development is a very important that gets overlooked at times, often times replaced with the marketing and sales processes. Whether they realize it or not, every entrepreneur and business owner...
View ArticleThe Project Mentality
We often get caught up in a state of limitless limbo waiting for the perfect time to do something, or get complacent and just go through the motions instead of operating intentionally. What if you...
View ArticleA Simple Marketing Strategy For Small Business Owners
I like to think of marketing in very simple terms these days. For me, a given marketing activity falls into one of two areas, catch game and keep game. When I talk about catch game, I’m referring to...
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